“With Fairtrade, in the first place, I can stay as a farmer. In the second place, we are not hungry. With Fairtrade, the price is stable and fair – which is not so with most companies – but the quality conditions are higher. Now I have built a latrine, I have a cleaner water well, clean packing stations. I’ve changed many things and now I can live more peacefully”—Hortensia Beltran, banana farmer from Ecuador

Indian villager (Photo credit: Peter Caton)

The Fairtrade Foundation is a passionate and ambitious development organisation that aims to provide a fairer deal for producers in the developing world. The FAIRTRADE Mark, on thousands of products in the UK from coffee to fresh fruit, is a guarantee of a better deal for producers in the developing world.

Our vision is of a world in which justice and sustainable development are at the heart of international trade. Our aim is to tip the balance of trade in favour of disadvantaged producers in the developing world, so they can achieve a better standard of living and provide for themselves and their families with dignity.

Our message is that anyone can play a part in supporting developing world producers, simply by choosing products that carry the FAIRTRADE Mark.

“Fairtrade in the UK demonstrates the power of communities at its best. From school children to powerful business leaders, everyone can be involved in ensuring producers in developing countries get a better deal. Ordinary citizens are achieving extraordinary change for people working hard in developing countries, and I pay tribute to their sense of justice and their vision of a fairer world.”—Rt Hon Gordon Brown, Former Prime Minister (2008–2010)

If you would like to find out more about Fairtrade, visit www.fairtrade.org.uk.

Borehole, Kasthinula, Malawi (Photo credit: Annette Kay)

Shree Padampar Primary School, Fairtrade premium drinking water, India (Photo credit: Peter Caton)